Station Wagon sales; A Conversation and comparison to the Mazda 6 Wagon
LISTING MAZDA 6 SALES (INCLUDING WAGON) FIRST, THEN COMPETITORS NUMBERS TO FOLLOW
2009 Wagon Dropped by Mazda.
Look at the sales drop here. 18,000.
Thats more than the CX-7 Sold last year. Or the CX-9
MAZDA 6 SALES: 2008 2009 2010 2011 2012
US 52,590 US 34,866 35,662 35,711 33,756
2008 was the Last year for Mazda Mazda 6 Wagon was no longer sold in USA and Canada
2009 Look below at the spike in sales from these Manufacturers for Wagon sales!!
Here to follow, are the Other manufacturers numbers, who not only Make the Wagon, but properly Advertise and market the platform, instead of setting it way back in their sales lots, not featuring them in their ads, and properly Marketing them.
2009 2010 2011 2012
Subaru Outback US 55,356, Can 2070 US 93,148 Can 6401 US 104,405 Can 7072 US117,553 Can 7049
-Jumps from 55,356 units, and Doubles in 2010 ! AND KEEPS GROWING.
that is 117,533 Outback Station wagons sold last year.
When will the Manufacturers realize, that most everyone that couldn't get a Wagon for the past 4 years, has bought an Outback?!?!! And, they have all lost those sales. Nice deal for Subaru hey?
Even on our posts here on our Mazda 6 Wagon page on Facebook, people complain they can't get this gorgeous car, and they almost always are considering an Outback instead, due to the fact that its the best of the choices, weighing the options. When I went to shop for my wagon back in 2003, it was between the Subaru and the Mazda 6 for me, and VW was third.
The options for buying a wagon today, are really flimsy and there are few options. I would say that few really serve the market either, other than the Outback, and the brest of the rest are very pricey.
The Mazda 6 Wagon, offers the stunning looks that have been missing in Wagon styling since the 2004-5 generation, when it was turning heads. In between, mazda muddled about with smiley faced cars, and strange elongated headlight eye desings, and flared fenders that didn't intigrate into the body well, and bowed roof tops that took away sportiness, and replaced it with a bubble hearse look that even Mercedes has dropped since in their designs, thank goodness.
What the people would want, is a sporty, more agressive and eye catching vehicle like the 2014 Mazda 6 Wagon. Sport model preferred.
Why is the BMW so coveted in our society? Its sharp and sporty looks of course, if they could make those cars for the same prices as Mazda, they would clean the market. Its style and looks people want.
They want to "Look cool", to put it basically, its what started everyone on this SUV kick in the first place.
Its because they feel they look cool, and it makes them feel cool.
Give me the new 2014 Mazda 6 Sport wagon, and I'm going to feel pretty darn cool!
The Mazda CX-5, sold only 42,319 units in 2012 This is the car that Mazda is pushing the 6 Wagon seeker into, Want a wagon? oh, have you seen the new CX-5? Thats the push.
Yes, I have, it can't corner, its under powered, and although the cargo is taller, its shorter,
I can't drive it like a sports car, and it certainly doesn't look like one either. Its not a areplacement, its a completely different vehicle entirely, save the similar cargo space.
The mazda CX-9 Sold only 204,442 units in 2012
THe Mazda CX-7 Sold only 11,326 Units in 2012
Wagon sales were near to 20,000 units they year before they dropped the platform
that one is less than 9,000 units under what I recall the Wagon did in the year they stopped bringing it to the USA
Maz5 sold only 14,640 units, a lot lower than the Wagon sales, and a way better car by far, and many reasons.
Wagon sales from Subaru smokes all 3 SUV platforms.
Honda All their sales stayed consistent, as they kept the wagon platform For the TSX Selling near 30,000
Volkswagen Jetta 2008=97,461 for all jettas, the following year, Mazda drops the wagon, look at the spike in 2009
108,427 123,213 177,360 170,424
Look at that increase in sales for the Jetta ! Wagon Related? Love to see or find the stats of # of wagons sold
in the Jetta platform, but curious that the spike in their sales coincides with the Dropping of the Mazda 6 Wagon
and Possibly the Mitsubishi wagon, and other Manufacturers dropping the platform.
Mercedes Benz C class jumped in sales over 10,000 units in 2012
2008 was 38,576
E class 43,072 60,922 62,922 65,171
Are these wagon related sales? due to other platforms dropping the wagon, and only leaving a hand full of
manufacturers with the sales?
I looked at the BMW MX7 the other day, its cargo space is identical almost in size to my 2004 Mazda 6 Sport wagon. People are buying SUV's so they can look cool. Get the message Manufacturers? Make the Wagon look cool, and give it some sporting power and looks, and you'll sell them like hot cakes.Just look at the Mazda 6 2014 Wagon's sales in North America....... oh right, you can't because its not here. What a shame, all that lost revenue for Mazda. Oh, people will just buy another model because they are loyal Mazda customers you say? lol, did I show you the spike in Sales of the Subaru Outback above? or have you forgotten already. 50,000+ extra sales in one year!!! Thats 10,000 more than the CX-5 did last year at 50%!
Time to Re-evaluate Mazda.
You're losing customers on this one, maybe gaining some SUV customers from other companies?Mabye, but, the the top brand still outsells that by a long shot, says statistics. What should a Brand like Mazda do? against the big guns of World trade of Chevy and Toyota?
Niche Market!!
Look at the Subaru Outback. Case and point.
Thank you in advance, for bringing the Mazda 6 Wagon Back.
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